Aashna Shroff, born on August 4, 1993, in Mumbai, India, has become a prominent figure in the digital realm, known for her work as a fashion and beauty blogger, YouTuber, and entrepreneur. Her rise to fame is not just a testament to her talent and hard work but also a reflection of her resilience and determination, especially considering her upbringing by a single mother.
who is Aashna Shroff
Aashna was raised by her mother, Kiran Shyam Shroff, a former model and actress known for her work in Bollywood. Kiran’s career in the entertainment industry provided a creative environment that undoubtedly influenced Aashna’s future endeavors. The absence of her father in her life meant that Kiran assumed the dual role of parent and provider, striving to offer Aashna a nurturing and supportive upbringing.
Aashna Shroff’s Father
Information about Aashna Shroff’s father remains scarce, as he has been notably absent from public discussions and media coverage. Aashna has occasionally referenced her father on social media, expressing gratitude for his influence. In a heartfelt Instagram post, she wrote: “To the man who has not only been my father, but a friend, and a huge inspiration. Thank you for going above and beyond just to see a smile on my face.”
Despite these acknowledgments, the specifics of her relationship with her father and his role in her life remain private. Aashna’s decision to keep this aspect of her personal life away from the public eye reflects her desire to maintain certain boundaries while sharing her journey with her audience.
Educational Pursuits and Early Career
Aashna’s educational journey is marked by a diverse range of interests. After completing her Class 10 from a CBSE-affiliated school in Mumbai, she pursued her Higher Secondary Certificate at Mithibai College. Demonstrating a keen interest in creative fields, Aashna undertook courses in interior designing, photography, and early childhood education. Her passion for fashion led her to the London College of Fashion, where she further honed her skills.
Before delving into the world of fashion and lifestyle blogging, Aashna worked as a pre-school teacher for two years. This experience, coupled with her diverse educational background, equipped her with a unique perspective that she later brought into her content creation endeavors.
The Genesis of ‘The Snob Journal’
In 2013, Aashna launched an online fashion store on Facebook named “The Snob Shop,” marking her initial foray into the digital fashion space. Her entrepreneurial spirit and eye for style resonated with audiences, leading her to start a blog titled “The Snob Journal,” focusing on travel and beauty. The blog’s success paved the way for a YouTube channel of the same name, where she shares fashion tips, beauty tutorials, and glimpses into her personal life.
Aashna’s engaging content and authentic approach have garnered her a substantial following across various platforms. Her YouTube channel boasts over 150,000 subscribers, and her Instagram account has amassed over a million followers. Her influence extends beyond numbers, as she collaborates with renowned beauty brands like NYKAA, L’Oreal, Maybelline, and Estee Lauder, further solidifying her position in the fashion and beauty industry.
Personal Life and Relationships
Aashna’s personal life has also been a subject of public interest, particularly her relationship with Indian singer and actor Armaan Malik. The couple’s journey has seen its share of ups and downs, with reports suggesting they began dating in 2017, experienced a breakup, and rekindled their relationship in 2019. In August 2023, Armaan proposed to Aashna, and the couple tied the knot in a traditional ceremony in January 2025, sharing their joy with fans through captivating images from their intimate wedding.
Advocacy and Influence
Beyond her fashion and beauty endeavors, Aashna uses her platform to promote body positivity and self-love. She encourages her audience to embrace their individuality and fosters a community built on confidence and empowerment. Her authenticity and relatability have made her a role model for many young individuals navigating their paths in the digital age.
Conclusion
Aashna Shroff’s journey from a creatively enriched upbringing to becoming a leading fashion and lifestyle influencer is a testament to her resilience, passion, and dedication. While aspects of her personal life, including details about her father, remain private, her story underscores the profound impact of a supportive family environment and the pursuit of one’s passions. As she continues to inspire and engage with her audience, Aashna exemplifies the power of authenticity and the importance of embracing one’s unique journey.
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